What is direct mail?

Direct mail encompasses a wide variety of marketing materials including postcards, catalogs, newsletters and brochures and is one of the most cost effective ways to reach out to new and existing customers.   Simply put, direct mail allows you to put the performance integrity of the United States Postal Service to work for you in delivering your marketing, advertising or promotional message to specifically targeted addresses.


A professional direct mail company can help you customize a mailing list to the specific targets you want to reach, design and print your product, and deliver printed materials to those targeted addresses via the U.S. Postal Service.


The efficiency of delivering printed products of standard sizes to specifically targeted addresses allows mailers to realize substantial postal savings. And it’s all done with the delivery guarantee of the USPS.


In order to obtain those cost savings, mailed products have to be addressed and organized a certain way when presented to the post office for delivery, which is where a direct mail company can prove invaluable.


Knowledge of postal requirements allows direct mail companies to meet the standards required for maximizing cost benefits for your mailing program.


Direct mail offers a variety of marketing and promotional options, including regular and oversized post cards perfect for any marketing message.


If you already have a mailing list, a direct mail company can use that list to prepare your mail for delivery to the audiences you want. If you don’t have a mailing list, a direct mail company can help you build one that is right for your promotional efforts.


If you already have marketing materials printed that fall within the postal size regulations, you can provide those to a direct mail company for addressing and sorting.


In some instances, a direct mail company can also meet your printing needs for promotional mailed materials.


The uses for direct mail are virtually unlimited.


For example, you can use direct mail to introduce yourself or your business to potential new customers or potential employees, to solicit responses for market surveys, to promote a political candidate, to make others aware of the work being done by a nonprofit or to build support for a worthy cause.


The beauty of direct mail is that it allows you to specify the target audience for your mail pieces, and to do so at a cost that is dramatically lower than normal postage. An experienced direct mail company can help you to navigate the many postal regulations involved in conducting a direct mail campaign so as to guarantee the most precise distribution for the lowest postal price.